Leadpages
Landing page builder with unlimited traffic on every tier and AI conversion routing.
Leadpages is a landing page builder for marketers running paid campaigns. It ships unlimited traffic on every tier (a meaningful differentiator versus Unbounce and Instapage, which cap visitors and charge overages), AI page creation from Grow upward, and lead enrichment via IP-to-company on the entry plan. Three published tiers (Grow, Optimize, Scale) scale by page count, custom domains, and access to Smart Traffic AI routing, heatmaps, auto-personalization, and an automated optimization loop. Annual billing is 20% off across the board. Team seats and workspaces are gated to the top Scale tier at $399/mo.
- Category
- Landing pages
- Free plan
- No
- Plans
- 3
- Verified
Plans & pricing
Headline prices for each Leadpages tier, captured from https://www.leadpages.com/pricing on .
Grow
Entry tier with unlimited traffic and AI page creation
- Custom domains
- 10
Included
- 500 pages
- 10 custom domains
- Unlimited traffic (no overage fees)
- Manual A/B testing
- Dynamic text replacement
- Lead enrichment (2K IP lookups/mo)
- AI page creation
- SSL
Not on this plan
- Smart Traffic AI routing
- Click and scroll heatmaps
- Auto-personalization
- Full auto-optimization loop
- Team seats and workspaces
- Audit logs
- Dedicated CSM
Unlimited traffic on the entry tier (rare in this category).
Optimize
Adds Smart Traffic AI routing, heatmaps, and personalization
- Custom domains
- 20
Included
- Everything in Grow
- 1,000 pages
- 20 custom domains
- Unlimited traffic (no overage fees)
- Smart Traffic AI routing
- Click and scroll heatmaps
- Auto-personalization
- 25 active integrations
- 24-month analytics retention
Not on this plan
- Full auto-optimization loop
- Team seats and workspaces
- Audit logs
- 100 active integrations
- Dedicated CSM
Smart Traffic AI routing is the headline upgrade for paid-campaign optimization.
Scale
Auto-optimization, team seats, audit logs, dedicated CSM
- Custom domains
- 30
Included
- Everything in Optimize
- 2,000+ pages
- 30 custom domains
- Unlimited traffic (no overage fees)
- Full auto-optimization loop
- Team seats and workspaces
- Audit logs
- 100 active integrations
- Dedicated CSM
First tier with team seats and workspaces; only tier with audit logs and dedicated CSM.
Where Leadpages earns its price
- Unlimited traffic on every tier (rare; Unbounce caps visitors and charges overages)
- Smart Traffic AI routing on Optimize and above is genuinely useful for paid campaigns
- AI page creation included from the Grow entry tier
- Lead enrichment via IP-to-company lookup on the Grow tier
- Simple page-count model is predictable and easy to budget against
Where it falls short
- No free plan to test the editor before committing
- Grow at $99/mo is the entry, which is steep versus simpler builders
- Team seats and workspaces gated to Scale at $399/mo
- Annual discount is only 20% (Unbounce is 25%)
- Fewer templates than Unbounce
Best for
- Solopreneurs and small marketing teams running paid campaigns with high-traffic landing pages
- Teams that have been burned by visitor-cap overages elsewhere
- Brands that want AI routing for conversion-rate optimization without buying a separate CRO tool
Not for
- Enterprises needing SSO or SAML (no published support)
- Teams under $100/mo budget (Carrd or Webflow Free can suffice for simpler use)
- Buyers wanting a full-site builder (Webflow is broader)
Alternatives to Leadpages
Tools we cover in the same space.
Common questions
- Does Leadpages have a free plan?
- No. Leadpages does not offer a permanent free tier.
- How much does Leadpages cost?
- Leadpages starts at From $79/mo. Plan prices captured April 30, 2026.
- What plans does Leadpages offer?
- Leadpages ships 3 plans: Grow, Optimize, Scale. Each plan's anchor price, included features, and limits are listed above. Pricing reflects the snapshot captured on April 30, 2026.
- Does Leadpages offer annual billing?
- Yes. All paid plans have an annual billing option. Annual prices are captured alongside monthly prices in the plan grid above.
- What are the alternatives to Leadpages?
- We track 1 in-spine alternative to Leadpages with verified pricing: unbounce. See the ranked /alternatives/leadpages page for the full list with derived verdict tags.
Source: https://www.leadpages.com/pricing · last verified · capture method: manual
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