Landing pages pricing comparison
Every landing pages tool we track, side by side on price. Numbers pulled from each vendor's published pricing page and refreshed weekly. No invented benchmarks, no estimated tiers.
Free tiers
What each tool gives you on the free plan, before any paid upgrade. Tools without a free plan are listed in the next table.
| Tool | Plan | Contact limit | Monthly send limit | Source |
|---|---|---|---|---|
| Flodesk | Free | Unlimited | · | Vendor |
| Kit | Newsletter | 10,000 subscribers | · | Vendor |
| Mailchimp | Free | 250 contacts | 500 sends (or 250/day) | Vendor |
| MailerLite | Free | 500 subscribers | 12,000 sends | Vendor |
| Webflow | Starter | · | · | Vendor |
Entry paid plans
The cheapest published paid plan for each tool. This is the upgrade target after a free trial or free tier. Custom / contact-sales plans are excluded; see the per-tool page for those.
| Tool | Plan | Monthly price | Contact limit | Send limit | Action |
|---|---|---|---|---|---|
| Flodesk | Lite | $25 /mo | 25,000 subscribers | · | View Flodesk |
| Kit | Creator | $33 /mo | 1,000 subscribers (anchor; scales up) | · | View Kit |
| Mailchimp | Essentials | $13 /mo | 500 contacts (anchor; scales up) | 5,000 sends (10x contacts) | View Mailchimp |
| MailerLite | Growing Business | $10 /mo | 500 subscribers (anchor; scales up) | Unlimited | View MailerLite |
| Webflow | Basic | $14 /mo | · | · | View Webflow |
| Unbounce | Starter | $22 /mo | · | · | View Unbounce |
| Leadpages | Grow | $79 /mo | · | · | View Leadpages |
Mid-tier paid plans
The plan above entry-tier where most growth-stage publishers land as the contact list scales. Tools without a published mid tier jump straight to enterprise / contact-sales pricing and are omitted here.
| Tool | Plan | Monthly price | Contact limit | Send limit |
|---|---|---|---|---|
| Flodesk | Pro | $28 /mo | 255,000 subscribers (anchor; scales) | · |
| Kit | Pro | $66 /mo | 1,000 subscribers (anchor; scales up) | · |
| Mailchimp | Standard | $20 /mo | 500 contacts (anchor; scales up) | 6,000 sends (12x contacts) |
| MailerLite | Advanced | $20 /mo | 500 subscribers (anchor; scales up) | Unlimited |
| Webflow | CMS | $23 /mo | · | · |
| Unbounce | Build | $74 /mo | · | · |
| Leadpages | Optimize | $159 /mo | · | · |
Beyond price
Cost is one dimension. The pages below cover the same landing pages set on different axes.
Landing pages migration guides
Featured head-to-head pairs
How this table is built
- Every price and limit is captured from the vendor's own published pricing page. We do not estimate, interpolate, or carry over numbers from third-party reviews.
- Pricing is refreshed weekly via a cron-driven Playwright scrape with editorial preservation: low-confidence scraped values never overwrite verified prior values.
- Ranking inside each table is free-plan-first, then ascending entry price, then alphabetical. Affiliate relationships do not influence ranking.
- "Custom" or "contact sales" plans are omitted from the price columns. The per-tool page (/tools/{slug}) shows the full plan ladder including enterprise tiers.
- Tools without a published mid tier (free + entry + enterprise only) are omitted from the mid-tier table rather than padded with placeholders.
Vendor pricing-page citations
Every plan in the tables above is sourced from the URLs below. Click through to verify any number; vendors update prices on their own cadence and we capture weekly.
- Flodesk: https://flodesk.com/pricing (captured 2026-04-30)
- Kit: https://kit.com/pricing (captured 2026-04-30)
- Mailchimp: https://mailchimp.com/pricing/marketing/ (captured 2026-04-30)
- MailerLite: https://www.mailerlite.com/pricing (captured 2026-04-30)
- Webflow: https://webflow.com/pricing (captured 2026-04-30)
- Unbounce: https://unbounce.com/product/pricing/ (captured 2026-04-30)
- Leadpages: https://www.leadpages.com/pricing (captured 2026-04-30)