MailerLite vs Omnisend
Side-by-side plans, pricing, and feature gates for MailerLite and Omnisend, verified . Both are primarily email marketing tools.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
MailerLite
- Free
Up to 500 subscribers, 12,000 sends/month
Free - Growing Business
Most popular paid tier, starts at 500 subscribers
$10/mo - Advanced
Power features for active senders
$20/mo - Enterprise
100,000+ subscribers, custom contracting
Custom
Omnisend
- Free
Up to 250 contacts, 500 sends/month
Free - Standard
Entry paid tier with advanced reporting
$16/mo - Pro
Unlimited email plus SMS credits equal to plan price
$59/mo - Custom
High-volume contacts with dedicated onboarding
Custom
Limits at the entry paid tier
Compares Growing Business (MailerLite) against Standard (Omnisend). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | MailerLite | Omnisend |
|---|---|---|
| Contacts | 500 subscribers (anchor; scales up) | 500 contacts |
| Emails / month | Unlimited | 6,000 sends |
| Team seats | 3 | · |
When MailerLite wins
- Solo creators and small businesses replacing Mailchimp
- Teams that want one tool for emails, landing pages, and a small website
- Nonprofits (30% discount on paid plans)
Where MailerLite is the wrong fit
- B2B teams needing deep CRM and pipeline workflows (use HubSpot or ActiveCampaign)
- Operators wanting native ad network or paid subscriptions (use beehiiv)
- API-first transactional senders (use Postmark or Resend)
When Omnisend wins
- Small-to-mid Shopify or BigCommerce stores wanting one tool for email, SMS, and push
- E-commerce founders running their own marketing without a dedicated team
- Brands graduating from Mailchimp's e-commerce features
Where Omnisend is the wrong fit
- B2B marketers (use ActiveCampaign or Customer.io)
- Creators running pure newsletters (use Kit or beehiiv)
- Large e-commerce operations needing custom data modeling (Klaviyo or Customer.io)
Common questions
- Is MailerLite cheaper than Omnisend?
- Both MailerLite and Omnisend have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
- Does MailerLite or Omnisend have a free plan?
- Both have free plans. MailerLite: Up to 500 subscribers, 12,000 sends/month. Omnisend: Up to 250 contacts, 500 sends/month.
- Are MailerLite and Omnisend in the same category?
- Yes. Both are primarily email marketing tools, which is why this is a natural head-to-head comparison.
- Which has more plans, MailerLite or Omnisend?
- Both MailerLite and Omnisend ship 4 plans. Tier counts match; the differentiation is in features and pricing structure rather than tier ladder depth.
- Where can I see alternatives to MailerLite or Omnisend?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/mailerlite for MailerLite and /alternatives/omnisend for Omnisend. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
MailerLite: https://www.mailerlite.com/pricing · Omnisend: https://www.omnisend.com/pricing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.