Category, 11 tools tracked
Best email marketing tools
Bulk email, list management, broadcast campaigns. Verified plan data, refreshed weekly. Ranked free-plan-first then ascending entry price; primary-category tools listed before adjacent ones. No editorial 'best' claims.
- Tools tracked
- 11
- Free plans
- 8
- Cheapest entry
- Free
- Verified
Best email marketing tools
Tools whose primary category is email marketing. These are the canonical ranked options. 9 listed.
- 01FromFreePlans4
- 02Buttondown
Privacy-first newsletter tool for creators with à la carte add-on pricing instead of stacked tiers.
- Free plan
- Enterprise tier
- 4 plans
FromFreePlans4 - 03Flodesk
Designer-focused email marketing with polished templates and a generous free tier.
- Free plan
- 4 plans
FromFreePlans4 - 04FromFreePlans3
- 05FromFreePlans4
- 06MailerLite
Email marketing with a generous free tier and clean editor.
- Free plan
- Enterprise tier
- 4 plans
FromFreePlans4 - 07FromFreePlans4
- 08FromFreePlans1
- 09From$39/moPlans1
Also relevant
Tools whose primary category is something else, but which list email marketing as a secondary fit. They overlap on use case and are worth considering, especially if you have adjacent needs.
- Ghost primarily content marketing
Hosted Ghost(Pro) for the open-source publishing platform; paid memberships native, no revenue share.
$18/mo - Customer.io primarily marketing automation
Behavior-driven messaging platform for product-led B2C and B2B teams.
$100/mo
Common questions
- What's the cheapest email marketing tool?
- beehiiv starts at Free, the lowest entry price among 11 email marketing tools we track. Pricing scales differently above the entry tier; check the full plan grid before buying.
- How many email marketing tools have a free plan?
- 8 of 11: beehiiv, Buttondown, Flodesk, Kit, Mailchimp, MailerLite, Omnisend, Substack. Free-tier limits vary, so the right pick depends on your contact count and send volume.
- How is this list ranked?
- Tools whose primary category is email marketing appear first, then adjacent tools that also serve this use case. Within each group, free-plan tools come first, then ascending entry price, then alphabetical. No editorial 'best' claims; rankings are derived from verified plan data.
Sources
- beehiiv: https://www.beehiiv.com/pricing
- Buttondown: https://buttondown.com/pricing
- Flodesk: https://flodesk.com/pricing
- Kit: https://kit.com/pricing
- Mailchimp: https://mailchimp.com/pricing/marketing/
- MailerLite: https://www.mailerlite.com/pricing
- Omnisend: https://www.omnisend.com/pricing/
- Substack: https://substack.com/going-paid
- Drip: https://www.drip.com/pricing
- Ghost: https://ghost.org/pricing/
- Customer.io: https://customer.io/pricing/
Last verified . Pricing changes between refreshes; confirm at each vendor before purchasing.