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TierGauge

Category, 11 tools tracked

Best email marketing tools

Bulk email, list management, broadcast campaigns. Verified plan data, refreshed weekly. Ranked free-plan-first then ascending entry price; primary-category tools listed before adjacent ones. No editorial 'best' claims.

Tools tracked
11
Free plans
8
Cheapest entry
Free
Verified

Best email marketing tools

Tools whose primary category is email marketing. These are the canonical ranked options. 9 listed.

  1. 01
    beehiiv

    Newsletter platform with built-in monetization.

    • Free plan
    • Enterprise tier
    • 4 plans
    From
    Free
    Plans
    4
  2. 02
    Buttondown

    Privacy-first newsletter tool for creators with à la carte add-on pricing instead of stacked tiers.

    • Free plan
    • Enterprise tier
    • 4 plans
    From
    Free
    Plans
    4
  3. 03
    Flodesk

    Designer-focused email marketing with polished templates and a generous free tier.

    • Free plan
    • 4 plans
    From
    Free
    Plans
    4
  4. 04
    Kit

    Email marketing built for creators.

    • Free plan
    • 3 plans
    From
    Free
    Plans
    3
  5. 05
    Mailchimp

    The default email marketing platform for small businesses.

    • Free plan
    • 4 plans
    From
    Free
    Plans
    4
  6. 06
    MailerLite

    Email marketing with a generous free tier and clean editor.

    • Free plan
    • Enterprise tier
    • 4 plans
    From
    Free
    Plans
    4
  7. 07
    Omnisend

    Email, SMS, and push marketing built for e-commerce.

    • Free plan
    • Enterprise tier
    • 4 plans
    From
    Free
    Plans
    4
  8. 08
    Substack

    Newsletter publishing with a 10% revenue share, no flat fee.

    • Free plan
    • 1 plans
    From
    Free
    Plans
    1
  9. 09
    Drip

    E-commerce email and automation built for Shopify and BigCommerce stores.

    • 14-day trial
    • 1 plans
    From
    $39/mo
    Plans
    1

Also relevant

Tools whose primary category is something else, but which list email marketing as a secondary fit. They overlap on use case and are worth considering, especially if you have adjacent needs.

  • Ghost primarily content marketing

    Hosted Ghost(Pro) for the open-source publishing platform; paid memberships native, no revenue share.

    $18/mo
  • Customer.io primarily marketing automation

    Behavior-driven messaging platform for product-led B2C and B2B teams.

    $100/mo

Common questions

What's the cheapest email marketing tool?
beehiiv starts at Free, the lowest entry price among 11 email marketing tools we track. Pricing scales differently above the entry tier; check the full plan grid before buying.
How many email marketing tools have a free plan?
8 of 11: beehiiv, Buttondown, Flodesk, Kit, Mailchimp, MailerLite, Omnisend, Substack. Free-tier limits vary, so the right pick depends on your contact count and send volume.
How is this list ranked?
Tools whose primary category is email marketing appear first, then adjacent tools that also serve this use case. Within each group, free-plan tools come first, then ascending entry price, then alphabetical. No editorial 'best' claims; rankings are derived from verified plan data.

Sources

Last verified . Pricing changes between refreshes; confirm at each vendor before purchasing.