Mailchimp vs Omnisend
Side-by-side plans, pricing, and feature gates for Mailchimp and Omnisend, verified . Both are primarily email marketing tools.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Mailchimp
- Free
Up to 250 contacts, 500 sends/month
Free - Essentials
Entry paid tier with A/B testing
$13/mo - Standard
Most popular paid tier
$20/mo - Premium
For high-volume senders and bigger teams
$350/mo
Omnisend
- Free
Up to 250 contacts, 500 sends/month
Free - Standard
Entry paid tier with advanced reporting
$16/mo - Pro
Unlimited email plus SMS credits equal to plan price
$59/mo - Custom
High-volume contacts with dedicated onboarding
Custom
Limits at the entry paid tier
Compares Essentials (Mailchimp) against Standard (Omnisend). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Mailchimp | Omnisend |
|---|---|---|
| Contacts | 500 contacts (anchor; scales up) | 500 contacts |
| Emails / month | 5,000 sends (10x contacts) | 6,000 sends |
| Team seats | 3 | · |
| Automations | 4 flow steps | · |
| Campaigns | 3 audiences | · |
When Mailchimp wins
- Small businesses that want one tool with a real onboarding flow and a huge integration list
- Teams already living in Intuit (QuickBooks) products
- Operators who want a brand-name vendor for stakeholder approval
Where Mailchimp is the wrong fit
- Creators with growing newsletters; the per-contact tax compounds (Kit, beehiiv, or MailerLite tend to be cheaper at 10k+ subscribers)
- B2B sales teams; the CRM is light versus HubSpot or ActiveCampaign
- Teams needing predictive AI on a budget; you have to jump to the $350 Premium plan
When Omnisend wins
- Small-to-mid Shopify or BigCommerce stores wanting one tool for email, SMS, and push
- E-commerce founders running their own marketing without a dedicated team
- Brands graduating from Mailchimp's e-commerce features
Where Omnisend is the wrong fit
- B2B marketers (use ActiveCampaign or Customer.io)
- Creators running pure newsletters (use Kit or beehiiv)
- Large e-commerce operations needing custom data modeling (Klaviyo or Customer.io)
Migrating between these tools 2 guides
Long-form migration guides for this exact pair. Each covers the cost math, what you lose, what you gain, and the pair-specific gotchas that bite during cutover.
Common questions
- Is Mailchimp cheaper than Omnisend?
- Both Mailchimp and Omnisend have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
- Does Mailchimp or Omnisend have a free plan?
- Both have free plans. Mailchimp: Up to 250 contacts, 500 sends/month. Omnisend: Up to 250 contacts, 500 sends/month.
- Are Mailchimp and Omnisend in the same category?
- Yes. Both are primarily email marketing tools, which is why this is a natural head-to-head comparison.
- Which has more plans, Mailchimp or Omnisend?
- Both Mailchimp and Omnisend ship 4 plans. Tier counts match; the differentiation is in features and pricing structure rather than tier ladder depth.
- Where can I see alternatives to Mailchimp or Omnisend?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/mailchimp for Mailchimp and /alternatives/omnisend for Omnisend. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Mailchimp: https://mailchimp.com/pricing/marketing/ · Omnisend: https://www.omnisend.com/pricing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.