Kit vs MailerLite
Side-by-side plans, pricing, and feature gates for Kit and MailerLite, verified . Both are primarily email marketing tools.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Kit
- Newsletter
Free up to 10,000 subscribers
Free - Creator
Most popular, 1,000 subscriber anchor
$33/mo - Pro
Advanced creators and small teams
$66/mo
MailerLite
- Free
Up to 500 subscribers, 12,000 sends/month
Free - Growing Business
Most popular paid tier, starts at 500 subscribers
$10/mo - Advanced
Power features for active senders
$20/mo - Enterprise
100,000+ subscribers, custom contracting
Custom
Limits at the entry paid tier
Compares Creator (Kit) against Growing Business (MailerLite). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Kit | MailerLite |
|---|---|---|
| Contacts | 1,000 subscribers (anchor; scales up) | 500 subscribers (anchor; scales up) |
| Emails / month | · | Unlimited |
| Team seats | 2 | 3 |
| Automations | Unlimited | · |
When Kit wins
- Independent newsletter writers and creators selling digital products
- Course creators who want one tool for emails and checkout
- Solo operators with under 10k subscribers (free plan covers them)
Where Kit is the wrong fit
- B2B sales teams that need pipeline management (use Pipedrive or HubSpot CRM)
- Brands that need deep multi-channel marketing automation (use ActiveCampaign or HubSpot)
- Teams that need granular role-based permissions
When MailerLite wins
- Solo creators and small businesses replacing Mailchimp
- Teams that want one tool for emails, landing pages, and a small website
- Nonprofits (30% discount on paid plans)
Where MailerLite is the wrong fit
- B2B teams needing deep CRM and pipeline workflows (use HubSpot or ActiveCampaign)
- Operators wanting native ad network or paid subscriptions (use beehiiv)
- API-first transactional senders (use Postmark or Resend)
Common questions
- Is Kit cheaper than MailerLite?
- Both Kit and MailerLite have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
- Does Kit or MailerLite have a free plan?
- Both have free plans. Kit: Free up to 10,000 subscribers. MailerLite: Up to 500 subscribers, 12,000 sends/month.
Kit: https://kit.com/pricing · MailerLite: https://www.mailerlite.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.