Drip vs MailerLite
Side-by-side plans, pricing, and feature gates for Drip and MailerLite, verified . Both are primarily email marketing tools.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Drip
- Standard
Most popular: $39/mo at 2.5k contacts
$39/mo
MailerLite
- Free
Up to 500 subscribers, 12,000 sends/month
Free - Growing Business
Most popular paid tier, starts at 500 subscribers
$10/mo - Advanced
Power features for active senders
$20/mo - Enterprise
100,000+ subscribers, custom contracting
Custom
Limits at the entry paid tier
Compares Standard (Drip) against Growing Business (MailerLite). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Drip | MailerLite |
|---|---|---|
| Contacts | 2,500 contacts (entry tier; scales) | 500 subscribers (anchor; scales up) |
| Emails / month | · | Unlimited |
| Team seats | · | 3 |
| Workflows | 50 | · |
When Drip wins
- E-commerce stores on Shopify, BigCommerce, or WooCommerce running flows on customer behavior
- Small to mid stores graduating from Mailchimp's e-commerce features
Where Drip is the wrong fit
- B2B marketers (use ActiveCampaign or Customer.io)
- Creators running newsletters (use Kit or beehiiv)
- Buyers who need to know full pricing before signup
When MailerLite wins
- Solo creators and small businesses replacing Mailchimp
- Teams that want one tool for emails, landing pages, and a small website
- Nonprofits (30% discount on paid plans)
Where MailerLite is the wrong fit
- B2B teams needing deep CRM and pipeline workflows (use HubSpot or ActiveCampaign)
- Operators wanting native ad network or paid subscriptions (use beehiiv)
- API-first transactional senders (use Postmark or Resend)
Common questions
- Is Drip cheaper than MailerLite?
- At the entry tier, MailerLite starts at Free versus Drip at $39/mo. MailerLite is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Drip or MailerLite have a free plan?
- Only MailerLite has a permanent free plan. Drip only offers a free trial.
- Are Drip and MailerLite in the same category?
- Yes. Both are primarily email marketing tools, which is why this is a natural head-to-head comparison.
- Which has more plans, Drip or MailerLite?
- MailerLite ships 4 plans; Drip ships 1. MailerLite's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Drip or MailerLite?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/drip for Drip and /alternatives/mailerlite for MailerLite. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Drip: https://www.drip.com/pricing · MailerLite: https://www.mailerlite.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.