Best content marketing tools

Best content marketing tools

Tools whose primary category is content marketing. These are the canonical ranked options. 1 listed.

1. 01
   Ghost

   Hosted Ghost(Pro) for the open-source publishing platform; paid memberships native, no revenue share.

   • 14-day trial
   • Enterprise tier
   • 4 plans
   From

   $18/mo

   Plans

   4
   Ghost profile Ghost alternatives

Also relevant

Tools whose primary category is something else, but which list content marketing as a secondary fit. They overlap on use case and are worth considering, especially if you have adjacent needs.

• beehiiv primarily email marketing

  Newsletter platform with built-in monetization.

  Free
• Buttondown primarily email marketing

  Privacy-first newsletter tool for creators with à la carte add-on pricing instead of stacked tiers.

  Free
• Substack primarily email marketing

  Newsletter publishing with a 10% revenue share, no flat fee.

  Free
• Webflow primarily landing pages

  Visual website builder with bundled CMS for design-led brands and content sites.

  Free
• Surfer SEO primarily seo

  Content optimization platform that ties NLP-based scoring to live SERP analysis.

  $39/mo

Common questions

What's the cheapest content marketing tool?

Ghost starts at $18/mo, the lowest entry price among 6 content marketing tools we track. Pricing scales differently above the entry tier; check the full plan grid before buying.

How many content marketing tools have a free plan?

4 of 6: beehiiv, Buttondown, Substack, Webflow. Free-tier limits vary, so the right pick depends on your contact count and send volume.

Which content marketing tools offer free trials?

1 of 6: Ghost (14-day trial). Trials let you test paid features without upfront payment.

Which content marketing tools ship a custom Enterprise tier?

5 of 6: Ghost, beehiiv, Buttondown, Webflow, Surfer SEO. Enterprise tiers typically add SAML SSO, SOC 2 / HIPAA, dedicated account management, and contract-negotiated pricing. If those aren't load-bearing for your team, the lower self-serve tiers are usually the right pick.

How is this list ranked?

Tools whose primary category is content marketing appear first, then adjacent tools that also serve this use case. Within each group, free-plan tools come first, then ascending entry price, then alphabetical. No editorial 'best' claims; rankings are derived from verified plan data.