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TierGauge

Content marketing pricing comparison

Every content marketing tool we track, side by side on price. Numbers pulled from each vendor's published pricing page and refreshed weekly. No invented benchmarks, no estimated tiers.

6 Tools compared
4 Have a free plan
$18 Lowest paid entry
Most recent capture

Free tiers

What each tool gives you on the free plan, before any paid upgrade. Tools without a free plan are listed in the next table.

Tool Plan Contact limit Monthly send limit Source
beehiiv Launch 2,500 subscribers Unlimited Vendor
Buttondown Free 100 subscribers · Vendor
Substack Standard Unlimited Unlimited Vendor
Webflow Starter · · Vendor

Entry paid plans

The cheapest published paid plan for each tool. This is the upgrade target after a free trial or free tier. Custom / contact-sales plans are excluded; see the per-tool page for those.

Tool Plan Monthly price Contact limit Send limit Action
beehiiv Scale $43 /mo 100,000 subscribers Unlimited Try beehiiv
Buttondown $9 add-ons $9 /mo Custom · View Buttondown
Webflow Basic $14 /mo · · View Webflow
Ghost Starter $18 /mo 1,000 members Unlimited View Ghost
Surfer SEO Discovery $39 /mo · · View Surfer SEO

Rows tagged "Try {tool}" link to that vendor through TierGauge's affiliate program. We earn a commission if you sign up; this never changes ranking, which is purely free-plan-first then ascending entry price. See methodology for the full disclosure rules.

Mid-tier paid plans

The plan above entry-tier where most growth-stage publishers land as the contact list scales. Tools without a published mid tier jump straight to enterprise / contact-sales pricing and are omitted here.

Tool Plan Monthly price Contact limit Send limit
beehiiv Max $96 /mo 100,000 subscribers Unlimited
Buttondown $29 add-ons $29 /mo Custom ·
Webflow CMS $23 /mo · ·
Ghost Publisher $29 /mo 1,000 members Unlimited
Surfer SEO Standard $79 /mo · ·

Beyond price

Cost is one dimension. The pages below cover the same content marketing set on different axes.

Editorial ranking /best/content-marketing Ranks the same tools by editorial fit (free-plan-first, then ascending price, then alphabetical) with verdict tags and best-for / not-for slices per row. Switch guides 4 content marketing migration guides Long-form switch guides for the in-category pairs (export mechanics, automation rebuilds, DKIM sequencing, what you lose vs gain). Head-to-head 15 pairs in /compare Two-tool head-to-head matchups with side-by-side plan grids, limits at the entry tier, and best-for splits.

Content marketing migration guides

Featured head-to-head pairs

How this table is built

Vendor pricing-page citations

Every plan in the tables above is sourced from the URLs below. Click through to verify any number; vendors update prices on their own cadence and we capture weekly.