Hightouch
Warehouse-native Composable CDP and reverse-ETL for activating data into ad and SaaS tools.
Hightouch is a warehouse-native Composable CDP and reverse-ETL platform that syncs data from Snowflake, BigQuery, and Databricks into ad platforms and SaaS tools without requiring a separate CDP database. The product line spans three categories: an Agentic Marketing Platform that bundles Ad Studio and AI Decisioning for lifecycle and ads, a Composable CDP that can be bought whole or as à la carte modules (Reverse ETL, Events, Customer Studio, Real-time Personalization, Identity Resolution, Match Booster), and a Free Reverse ETL tier capped at 2 active syncs but with unlimited destinations and unlimited user seats. Pricing is usage-based with no MTU caps and no destination limits, and unit cost decreases at higher volumes. Only the Free tier is publicly priced; paid tiers are custom quotes.
- Category
- Customer data platform
- Free plan
- Yes
- Plans
- 3
- Verified
Plans & pricing
Headline prices for each Hightouch tier, captured from https://hightouch.com/pricing on .
Free Reverse ETL
Free tier with 2 active syncs and unlimited destinations
- Team seats
- Unlimited
- Automations
- ·
- Sales pipelines
- 2 active syncs
Included
- 2 active syncs
- Unlimited destinations
- Unlimited user seats
- Reverse ETL from Snowflake, BigQuery, Databricks
- No payment required
Not on this plan
- Events
- Customer Studio
- Real-time Personalization
- Identity Resolution
- Match Booster
- Ad Studio
- AI Decisioning
- Premium extensions
- Advanced observability
- Enterprise security
Up to 2 active syncs. Unlimited destinations. Unlimited user seats.
Composable CDP
Full CDP or à la carte modules with usage-based pricing
- Team seats
- Unlimited
- Automations
- ·
- Sales pipelines
- Custom
Included
- Reverse ETL module
- Events module
- Customer Studio module
- Real-time Personalization module
- Identity Resolution module
- Match Booster module
- Unlimited user seats
- Premium extensions
- Advanced observability
- Enterprise security
- No MTU caps
- No destination limits
- Usage-based pricing with economies of scale
Not on this plan
- Ad Studio
- AI Decisioning
Usage-based custom pricing. Modules: Reverse ETL, Events, Customer Studio, Real-time Personalization, Identity Resolution, Match Booster. No MTU caps; no destination limits.
Agentic Marketing Platform
Ad Studio plus AI Decisioning for lifecycle and ads
- Team seats
- Unlimited
- Automations
- Custom
- Sales pipelines
- ·
Included
- Ad Studio
- AI Decisioning
- Pre-set monthly personalized-action allowance
- Lifecycle marketing automation
- Ads activation
- Unlimited user seats
Custom quote. Includes Ad Studio + AI Decisioning. Pre-set monthly personalized-action allowance.
Where Hightouch earns its price
- Genuinely warehouse-native, so you don't need a separate CDP database
- Reverse-ETL approach lets data teams own the source of truth
- No MTU caps, which is a huge win for high-traffic apps
- Composable modules let you buy only what you need
- Free tier is real (2 syncs, unlimited destinations, unlimited seats)
Where it falls short
- Paid pricing is opaque (custom-only above the Free tier)
- Requires a data warehouse to be useful (Snowflake, BigQuery, or Databricks setup is not trivial)
- Positioned at data teams, so marketers may need help operating it
- Newer entrant vs Segment with a smaller integration ecosystem
Best for
- Data teams at companies with a warehouse that want to activate that data into ad platforms and SaaS tools
- Marketing teams partnered with strong analytics engineering
- Companies replacing Segment with a warehouse-native CDP
Not for
- Small teams without a warehouse (use Segment or RudderStack)
- Marketers who want a turnkey CDP UI without data-team involvement
- Brands with all data in SaaS tools and no warehouse
Alternatives to Hightouch
Tools we cover in the same space.
Common questions
- Does Hightouch have a free plan?
- Yes. Hightouch offers a free tier. Free tier with 2 active syncs and unlimited destinations
- How much does Hightouch cost?
- Hightouch starts at Free. Plan prices captured April 30, 2026.
- What plans does Hightouch offer?
- Hightouch ships 3 plans: Free Reverse ETL, Composable CDP, Agentic Marketing Platform. Each plan's anchor price, included features, and limits are listed above. Pricing reflects the snapshot captured on April 30, 2026.
- What are the alternatives to Hightouch?
- We track 1 in-spine alternative to Hightouch with verified pricing: customer-io. See the ranked /alternatives/hightouch page for the full list with derived verdict tags.
Source: https://hightouch.com/pricing · last verified · capture method: manual
TierGauge tracks live pricing for marketing & sales tools. Prices may change between refreshes; confirm at the vendor's pricing page before purchasing.