SMS marketing pricing comparison

Every sms marketing tool we track, side by side on price. Numbers pulled from each vendor's published pricing page and refreshed weekly. No invented benchmarks, no estimated tiers.

2 Tools compared

1 Have a free plan

· Lowest paid entry

2026-04-30 Most recent capture

Free tiers

What each tool gives you on the free plan, before any paid upgrade. Tools without a free plan are listed in the next table.

Tool	Plan	Contact limit	Monthly send limit	Source
Omnisend	Free	250 contacts	500 sends	Vendor

Entry paid plans

The cheapest published paid plan for each tool. This is the upgrade target after a free trial or free tier. Custom / contact-sales plans are excluded; see the per-tool page for those.

Tool	Plan	Monthly price	Contact limit	Send limit	Action
Omnisend	Standard	$16 /mo	500 contacts	6,000 sends	View Omnisend
Postscript	Starter	$0 /mo	·	·	View Postscript

Mid-tier paid plans

The plan above entry-tier where most growth-stage publishers land as the contact list scales. Tools without a published mid tier jump straight to enterprise / contact-sales pricing and are omitted here.

Tool	Plan	Monthly price	Contact limit	Send limit
Omnisend	Pro	$59 /mo	2,500 contacts	Unlimited
Postscript	Growth	$100 /mo	·	·

Beyond price

Cost is one dimension. The pages below cover the same sms marketing set on different axes.

Editorial ranking /best/sms-marketing Ranks the same tools by editorial fit (free-plan-first, then ascending price, then alphabetical) with verdict tags and best-for / not-for slices per row. Head-to-head 1 pair in /compare Two-tool head-to-head matchups with side-by-side plan grids, limits at the entry tier, and best-for splits.

Featured head-to-head pairs

Omnisend vs Postscript

How this table is built

Every price and limit is captured from the vendor's own published pricing page. We do not estimate, interpolate, or carry over numbers from third-party reviews.
Pricing is refreshed weekly via a cron-driven Playwright scrape with editorial preservation: low-confidence scraped values never overwrite verified prior values.
Ranking inside each table is free-plan-first, then ascending entry price, then alphabetical. Affiliate relationships do not influence ranking.
"Custom" or "contact sales" plans are omitted from the price columns. The per-tool page (/tools/{slug}) shows the full plan ladder including enterprise tiers.
Tools without a published mid tier (free + entry + enterprise only) are omitted from the mid-tier table rather than padded with placeholders.

Vendor pricing-page citations

Every plan in the tables above is sourced from the URLs below. Click through to verify any number; vendors update prices on their own cadence and we capture weekly.

Omnisend: https://www.omnisend.com/pricing/ (captured 2026-04-30)
Postscript: https://postscript.io/pricing (captured 2026-04-30)