Typeform → Tally

Plan mapping at the entry paid tier

The lowest non-free, non-custom tier on each side. Use this for the "if I'm on $X with Typeform, what's the equivalent on Tally?" gut check.

Step-by-step migration

1. 01

   Export your list from Typeform

   Pull a fresh CSV of every active subscriber. Capture the fields you actually use downstream: email is required, name is standard, signup date and tier (free/paid) are useful when Typeform provides them.

2. 02

   Provision Tally

   Sign up, set sender identity, and verify your sending domain (DKIM, SPF, DMARC). Do this before importing the list; sending from an unverified domain is the single fastest way to land in spam at the moment of cutover.

3. 03

   Import the list and map fields

   Upload the CSV. Map email + name + any custom fields. Decide whether to import as one list or split into segments/tags. Typeform-style organization rarely maps 1:1, so plan the split before the upload, not after.

4. 04

   Rebuild automations and templates

   Tally's automation builder is structurally similar but won't import Typeform's flows directly. Rebuild only what you actively use; the move is a chance to delete the unused ones rather than lift-and-shift dead infrastructure.

5. 05

   Send a test broadcast

   Pick a small segment and send a real broadcast (not just a preview). Verify deliverability, link clicks, and unsubscribe flow. If anything's off, you find it before the announcement, not after.

6. 06

   Announce the move and cut over

   Send your last broadcast from Typeform announcing the new sender domain and what to expect. Cut over DNS and sending from Tally on the same day, not staggered. A dual-send week creates more confusion than it prevents.

Typeform-to-Tally specific gotchas

Universal steps cover most of the work. These are the failure modes unique to this exact pair.

• #1

  Typeform export gives you responses as CSV and form definitions via the API. Tally's import is form-by-form: rebuild each form's structure in Tally, then optionally backfill historical responses via CSV. There is no one-shot account migration.

• #2

  Logic jumps in Typeform are field-by-field condition trees; Tally's logic is similar but the syntax differs. Plan to rebuild each conditional flow rather than expecting a 1:1 import.

• #3

  Typeform's Hidden Fields (URL parameters that prefill answers) work in Tally too but the parameter names you've embedded in marketing URLs may need updating; audit any campaign tracking before swapping the form URL on landing pages.

• #4

  Typeform's 'thank you' redirect URLs and post-submit logic should be re-pointed in Tally; check that webhook integrations (Zapier, Make, your own backend) still receive the expected payload shape.

• #5

  Embedded forms: Typeform's embed script and Tally's embed script have different sizing behavior; test on each landing page before retiring the Typeform forms or you may break form rendering on mobile.

• #6

  Payment-collecting forms: Typeform integrates with Stripe directly; Tally also does, but reconnect Stripe and re-test a $0.50 sandbox transaction before assuming the migration is clean.

Common questions

Is Tally cheaper than Typeform?

At the entry tier, yes: Tally starts at Free while Typeform starts at $28/mo. Pricing scales differently above that, so check the side-by-side plan grid for your specific contact count.

Will my data transfer cleanly?

Most form builders data transfers, but rarely 1:1. The "Pair-specific gotchas" section above is hand-curated for this exact migration: it covers what exports from Typeform, how it imports into Tally, and which structural pieces (workflows, integrations, custom domains) require rebuild rather than direct port. The constraint usually isn't the data export; it's the rebuild work for anything Tally models differently.

How long does the migration take?

A clean migration for this pair is typically 1-2 weeks of focused work: data export, integration reconnection (CRMs, webhooks, payment processors), feature rebuild for whatever doesn't port directly, test run, cutover. The constraint is rarely the export itself; it's the integration reconnection and the rebuild work for any feature that Tally models differently from Typeform.

Are Typeform and Tally direct competitors?

Yes. Both are primarily form builders tools, which is why this is a defensible head-to-head migration rather than a cross-category consolidation.

Where can I see Typeform vs Tally side-by-side?

The /compare/tally-vs-typeform page on TierGauge shows side-by-side plans, headline pricing, included features, and limit comparison at the entry paid tier. This migration guide is the long-form decision narrative; the compare page is the data-only dashboard.