Mailchimp vs Tally
Side-by-side plans, pricing, and feature gates for Mailchimp and Tally, verified . Mailchimp is primarily email marketing; Tally is primarily form builders.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Mailchimp
- Free
Up to 250 contacts, 500 sends/month
Free - Essentials
Entry paid tier with A/B testing
$13/mo - Standard
Most popular paid tier
$20/mo - Premium
For high-volume senders and bigger teams
$350/mo
Tally
- Free
Unlimited forms and submissions, forever
Free - Pro
Most teams: $20/mo billed yearly
$20/mo - Business
Data retention controls and longer history
$61.67/mo
Limits at the entry paid tier
Compares Essentials (Mailchimp) against Pro (Tally). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Mailchimp | Tally |
|---|---|---|
| Contacts | 500 contacts (anchor; scales up) | · |
| Emails / month | 5,000 sends (10x contacts) | · |
| Team seats | 3 | Unlimited |
| Automations | 4 flow steps | · |
| Campaigns | 3 audiences | · |
When Mailchimp wins
- Small businesses that want one tool with a real onboarding flow and a huge integration list
- Teams already living in Intuit (QuickBooks) products
- Operators who want a brand-name vendor for stakeholder approval
Where Mailchimp is the wrong fit
- Creators with growing newsletters; the per-contact tax compounds (Kit, beehiiv, or MailerLite tend to be cheaper at 10k+ subscribers)
- B2B sales teams; the CRM is light versus HubSpot or ActiveCampaign
- Teams needing predictive AI on a budget; you have to jump to the $350 Premium plan
When Tally wins
- Bootstrappers and indie makers who want a free Typeform alternative with no response caps
- Teams already in Notion or Airtable wanting a matching form aesthetic
- Small teams who can't justify $79+/mo on Typeform Plus
Where Tally is the wrong fit
- Enterprises requiring SSO/SAML or HIPAA (Typeform Enterprise covers those)
- Brands needing the polished one-question-at-a-time conversational UX that is Typeform's signature
- Teams that need video questions (Typeform Growth Pro)
Common questions
- Is Mailchimp cheaper than Tally?
- Both Mailchimp and Tally have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
- Does Mailchimp or Tally have a free plan?
- Both have free plans. Mailchimp: Up to 250 contacts, 500 sends/month. Tally: Unlimited forms and submissions, forever.
- Are Mailchimp and Tally in the same category?
- No. Mailchimp is primarily a email marketing tool; Tally is primarily a form builders tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Mailchimp or Tally?
- Mailchimp ships 4 plans; Tally ships 3. Mailchimp's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Mailchimp or Tally?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/mailchimp for Mailchimp and /alternatives/tally for Tally. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Mailchimp: https://mailchimp.com/pricing/marketing/ · Tally: https://tally.so/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.