Ghost vs Kit
Side-by-side plans, pricing, and feature gates for Ghost and Kit, verified . Ghost is primarily content marketing; Kit is primarily email marketing.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Ghost
- Starter
Personal publishing on Ghost(Pro), billed yearly
$18/mo - Publisher
Paid subscriptions, custom themes, integrations
$29/mo - Business
Higher limits, priority support, early access
$199/mo - Custom
Enterprise: unlimited members, dedicated IP, SLA
Custom
Kit
- Newsletter
Free up to 10,000 subscribers
Free - Creator
Most popular, 1,000 subscriber anchor
$33/mo - Pro
Advanced creators and small teams
$66/mo
Limits at the entry paid tier
Compares Starter (Ghost) against Creator (Kit). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Ghost | Kit |
|---|---|---|
| Contacts | 1,000 members | 1,000 subscribers (anchor; scales up) |
| Emails / month | Unlimited | · |
| Team seats | 1 | 2 |
| Automations | · | Unlimited |
When Ghost wins
- Independent publishers who want to own their stack and keep migration optionality
- Paid-newsletter operators trying to avoid Substack's 10% revenue share at scale
- Publications that need staff seats, custom themes, and a real CMS rather than just an email tool
Where Ghost is the wrong fit
- Hobbyists who refuse to pay anything ever; Substack or Buttondown's free tiers fit better
- Podcast-first creators; Ghost is text and email native, not an audio platform
- Teams that need deep CRM, lead scoring, or marketing automation; this is a publishing tool, not a marketing-automation suite
When Kit wins
- Independent newsletter writers and creators selling digital products
- Course creators who want one tool for emails and checkout
- Solo operators with under 10k subscribers (free plan covers them)
Where Kit is the wrong fit
- B2B sales teams that need pipeline management (use Pipedrive or HubSpot CRM)
- Brands that need deep multi-channel marketing automation (use ActiveCampaign or HubSpot)
- Teams that need granular role-based permissions
Common questions
- Is Ghost cheaper than Kit?
- At the entry tier, Kit starts at Free versus Ghost at $18/mo. Kit is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Ghost or Kit have a free plan?
- Only Kit has a permanent free plan. Ghost only offers a free trial.
- Are Ghost and Kit in the same category?
- No. Ghost is primarily a content marketing tool; Kit is primarily a email marketing tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Ghost or Kit?
- Ghost ships 4 plans; Kit ships 3. Ghost's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Ghost or Kit?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/ghost for Ghost and /alternatives/kit for Kit. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Ghost: https://ghost.org/pricing/ · Kit: https://kit.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.