Best analytics tools

Best analytics tools

Tools whose primary category is analytics. These are the canonical ranked options. 2 listed.

1. 01
   Mixpanel

   Event-based product analytics with usage pricing and a generous free tier.

   • Free plan
   • Enterprise tier
   • 3 plans
   From

   Free

   Plans

   3
   Mixpanel profile Mixpanel alternatives
2. 02
   PostHog

   Open-source product analytics, session replay, feature flags, and surveys in one stack.

   • Free plan
   • Enterprise tier
   • 4 plans
   From

   Free

   Plans

   4
   PostHog profile PostHog alternatives

Also relevant

Tools whose primary category is something else, but which list analytics as a secondary fit. They overlap on use case and are worth considering, especially if you have adjacent needs.

• Triple Whale primarily marketing attribution

  Shopify-first marketing attribution and e-commerce analytics with cross-device tracking.

  $107.50/mo

Migrations within analytics 1 guide

Long-form migration guides for switching tools within the analytics category. Each is curated, not auto-generated: cost math, what you lose, what you gain, and the pair-specific gotchas that bite during cutover.

• Mixpanel → PostHog

  • Tool consolidation
  • Open source
  • Self-host option
  Read guide

Common questions

What's the cheapest analytics tool?

Mixpanel starts at Free, the lowest entry price among 3 analytics tools we track. Pricing scales differently above the entry tier; check the full plan grid before buying.

How many analytics tools have a free plan?

2 of 3: Mixpanel, PostHog. Free-tier limits vary, so the right pick depends on your contact count and send volume.

Which analytics tools offer free trials?

None of the analytics tools we track without a permanent free plan offers a published free trial; check directly with each vendor for evaluation programs.

Which analytics tools ship a custom Enterprise tier?

3 of 3: Mixpanel, PostHog, Triple Whale. Enterprise tiers typically add SAML SSO, SOC 2 / HIPAA, dedicated account management, and contract-negotiated pricing. If those aren't load-bearing for your team, the lower self-serve tiers are usually the right pick.

How is this list ranked?

Tools whose primary category is analytics appear first, then adjacent tools that also serve this use case. Within each group, free-plan tools come first, then ascending entry price, then alphabetical. No editorial 'best' claims; rankings are derived from verified plan data.