{
  "$schema": "https://tiergauge.com/api/tools.schema.json",
  "feed_version": "1",
  "generated_at": "2026-05-01T03:49:43.069Z",
  "site": "https://tiergauge.com",
  "license": "CC BY 4.0 with attribution to TierGauge.",
  "tool": {
    "slug": "unbounce",
    "name": "Unbounce",
    "vendor": "Unbounce",
    "homepage_url": "https://unbounce.com",
    "pricing_url": "https://unbounce.com/product/pricing/",
    "tagline": "Landing-page builder with built-in A/B testing and AI traffic optimization.",
    "description": "Unbounce is a purpose-built landing-page platform for marketers running paid campaigns. The drag-and-drop builder ships with 100+ templates, free hosting, lead-gen forms, popups, and sticky bars. Pricing spans five tiers metered by monthly visitors: Starter ($29/mo, 500 visitors), Build ($99/mo, 20K visitors, unlimited pages), Experiment ($149/mo, 30K visitors, unlimited A/B testing and dynamic text replacement), Optimize ($249/mo, 50K visitors, AI traffic optimization and scheduling), and a custom Concierge & Agency tier for 100K+ visitors with implementation and a dedicated CSM. Annual billing is 25% off across all paid tiers. Multi-user and multi-domain access begins at the Experiment tier; SSO and similar enterprise controls require Concierge.",
    "primary_category": "landing-pages",
    "secondary_categories": [
      "ab-testing"
    ],
    "plans": [
      {
        "name": "Starter",
        "slug": "starter",
        "tagline": "5 pages, 500 visitors, 1 user, 1 root domain",
        "prices": [
          {
            "cycle": "monthly",
            "price": {
              "amount_cents": 2900,
              "currency": "USD"
            }
          },
          {
            "cycle": "annual",
            "price": {
              "amount_cents": 26400,
              "currency": "USD"
            },
            "notes": "25% off yearly = $22/month"
          }
        ],
        "anchor_monthly_usd_cents": 2200,
        "limits": {
          "seats": {
            "kind": "number",
            "value": 1
          },
          "domains": {
            "kind": "number",
            "value": 1
          }
        },
        "features_included": [
          "Drag-and-drop builder",
          "5 landing pages",
          "500 monthly visitors",
          "Lead-gen forms",
          "Free hosting",
          "100+ templates",
          "Unlimited conversions",
          "Unlimited subdomains",
          "Phone, email, and live chat support"
        ],
        "features_missing": [
          "Unlimited landing pages",
          "Custom scripts and pixels",
          "Popups and sticky bars",
          "AI copywriting",
          "Custom code and styling",
          "1000+ integrations",
          "Unlimited A/B testing",
          "Dynamic text replacement",
          "AI traffic optimization",
          "Scheduling for pages, popups, and sticky bars",
          "Multi-user access",
          "Multiple root domains"
        ],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": false,
        "source_url": "https://unbounce.com/product/pricing/",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "Entry tier. 500-visitor cap is restrictive for any meaningful paid campaign."
      },
      {
        "name": "Build",
        "slug": "build",
        "tagline": "Unlimited pages, 20K visitors, popups, sticky bars, AI copy",
        "prices": [
          {
            "cycle": "monthly",
            "price": {
              "amount_cents": 9900,
              "currency": "USD"
            }
          },
          {
            "cycle": "annual",
            "price": {
              "amount_cents": 88800,
              "currency": "USD"
            },
            "notes": "25% off yearly = $74/month"
          }
        ],
        "anchor_monthly_usd_cents": 7400,
        "limits": {
          "seats": {
            "kind": "number",
            "value": 1
          },
          "domains": {
            "kind": "number",
            "value": 1
          }
        },
        "features_included": [
          "Everything in Starter",
          "Unlimited landing pages",
          "20,000 monthly visitors",
          "Custom scripts and pixels",
          "Popups",
          "Sticky bars",
          "AI copywriting",
          "Custom code and styling",
          "1000+ integrations"
        ],
        "features_missing": [
          "Unlimited A/B testing",
          "Unlimited variants",
          "Manual traffic allocation",
          "Confidence intervals",
          "Dynamic text replacement",
          "Conversion insights",
          "AI traffic optimization",
          "Scheduling for pages, popups, and sticky bars",
          "Advanced triggers",
          "Industry benchmarking",
          "Audience insights",
          "Multi-user access",
          "Multiple root domains"
        ],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": false,
        "source_url": "https://unbounce.com/product/pricing/",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "First tier with unlimited pages and the popup and sticky-bar builders."
      },
      {
        "name": "Experiment",
        "slug": "experiment",
        "tagline": "Most popular: $112/mo billed yearly",
        "prices": [
          {
            "cycle": "monthly",
            "price": {
              "amount_cents": 14900,
              "currency": "USD"
            }
          },
          {
            "cycle": "annual",
            "price": {
              "amount_cents": 134400,
              "currency": "USD"
            },
            "notes": "25% off yearly = $112/month"
          }
        ],
        "anchor_monthly_usd_cents": 11200,
        "limits": {
          "seats": {
            "kind": "number",
            "value": 3
          },
          "domains": {
            "kind": "number",
            "value": 2
          }
        },
        "features_included": [
          "Everything in Build",
          "30,000 monthly visitors",
          "Unlimited A/B testing",
          "Unlimited variants",
          "Manual traffic allocation",
          "Confidence intervals",
          "Dynamic text replacement",
          "Conversion insights",
          "3 user seats",
          "2 root domains"
        ],
        "features_missing": [
          "AI traffic optimization",
          "Scheduling for pages, popups, and sticky bars",
          "Advanced triggers",
          "Industry benchmarking",
          "Audience insights",
          "5 user seats",
          "3 root domains"
        ],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": false,
        "source_url": "https://unbounce.com/product/pricing/",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "Most-popular tier on the page. First tier with multi-user and multi-domain access."
      },
      {
        "name": "Optimize",
        "slug": "optimize",
        "tagline": "AI traffic optimization, scheduling, advanced triggers",
        "prices": [
          {
            "cycle": "monthly",
            "price": {
              "amount_cents": 24900,
              "currency": "USD"
            }
          },
          {
            "cycle": "annual",
            "price": {
              "amount_cents": 224400,
              "currency": "USD"
            },
            "notes": "25% off yearly = $187/month"
          }
        ],
        "anchor_monthly_usd_cents": 18700,
        "limits": {
          "seats": {
            "kind": "number",
            "value": 5
          },
          "domains": {
            "kind": "number",
            "value": 3
          }
        },
        "features_included": [
          "Everything in Experiment",
          "50,000 monthly visitors",
          "AI traffic optimization (Smart Traffic)",
          "Scheduling for pages, popups, and sticky bars",
          "Advanced triggers",
          "Industry benchmarking",
          "Audience insights",
          "5 user seats",
          "3 root domains"
        ],
        "features_missing": [
          "100K+ monthly visitors",
          "5+ root domains",
          "15+ user seats",
          "Implementation services",
          "Dedicated customer success manager",
          "Agency partner directory listing"
        ],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": false,
        "source_url": "https://unbounce.com/product/pricing/",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "Top published tier. AI traffic optimization (Smart Traffic) is the headline differentiator."
      },
      {
        "name": "Concierge & Agency",
        "slug": "concierge-agency",
        "tagline": "Custom: 100K+ visitors, 15+ users, dedicated CSM",
        "prices": [
          {
            "cycle": "custom"
          }
        ],
        "anchor_monthly_usd_cents": null,
        "limits": {
          "seats": {
            "kind": "custom"
          },
          "domains": {
            "kind": "custom"
          }
        },
        "features_included": [
          "Everything in Optimize",
          "Starting at 100,000+ monthly visitors",
          "5+ root domains",
          "15+ user seats",
          "Implementation services",
          "Dedicated customer success manager",
          "Agency partner directory listing"
        ],
        "features_missing": [],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": true,
        "source_url": "https://unbounce.com/product/pricing/",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "Custom pricing. Required for SSO-style enterprise controls and agency-scale usage."
      }
    ],
    "free_plan_available": false,
    "free_trial_days": null,
    "starting_price_usd_cents": 2200,
    "has_custom_enterprise": true,
    "alternatives": [],
    "pros": [
      "Purpose-built landing pages with built-in A/B testing on Experiment and above",
      "AI traffic optimization (Smart Traffic) on Optimize is genuinely differentiated",
      "Unlimited landing pages from the Build tier upward",
      "Mature template library with 100+ designs ready to customize",
      "Tight popup and sticky-bar integration in the same builder, no separate tool needed"
    ],
    "cons": [
      "Visitor caps create per-month anxiety on lower tiers (500 / 20K / 30K / 50K)",
      "Starter visitor cap of 500 is restrictive for any real paid campaign",
      "Multi-user and multi-domain access is gated to the Experiment tier and above",
      "Pricing scales fast for high-traffic teams, with Concierge required past 100K visitors"
    ],
    "best_for": [
      "Marketing teams running paid campaigns with discrete landing pages per campaign",
      "Agencies managing client landing pages (Optimize 5-user tier supports a small agency)",
      "Teams that want A/B testing tightly coupled to the page builder"
    ],
    "not_for": [
      "Full-website use cases where Webflow is the better fit",
      "Bootstrap budgets where a $19/year tool like Carrd suffices",
      "Enterprises that want SSO out of the box without a Concierge contract"
    ],
    "affiliate_program": {
      "name": "Unbounce Partner",
      "network": "direct",
      "commission_type": "recurring",
      "joined": false
    },
    "last_verified": "2026-04-30T21:00:00.000Z",
    "scraper_status": "manual-only"
  }
}