{
  "$schema": "https://tiergauge.com/api/tools.schema.json",
  "feed_version": "1",
  "generated_at": "2026-05-01T03:49:43.067Z",
  "site": "https://tiergauge.com",
  "license": "CC BY 4.0 with attribution to TierGauge.",
  "tool": {
    "slug": "mixpanel",
    "name": "Mixpanel",
    "vendor": "Mixpanel",
    "homepage_url": "https://mixpanel.com",
    "pricing_url": "https://mixpanel.com/pricing",
    "tagline": "Event-based product analytics with usage pricing and a generous free tier.",
    "description": "Mixpanel is a product analytics platform built around event tracking, funnels, retention curves, and behavioral segmentation. Pricing is usage-based on monthly events: the Free plan covers 1M events/mo with up to 5 saved reports and 10K monthly session replays, the Growth plan keeps the first 1M events free then charges $0.28 per 1K events up to a 20M-event entry tier with unlimited reports and 20K monthly session replays, and Enterprise is a custom contract for unlimited events with advanced analytics, governance, security, 24/7 support, a dedicated AM, and professional services. Eligible startups (founded under 5 years with $8M or less in funding) can apply for the Startup Plan and get the first year free.",
    "primary_category": "analytics",
    "secondary_categories": [],
    "plans": [
      {
        "name": "Free",
        "slug": "free",
        "tagline": "1M events/mo, free forever",
        "prices": [
          {
            "cycle": "free"
          }
        ],
        "anchor_monthly_usd_cents": 0,
        "limits": {
          "api_calls_per_month": {
            "kind": "number",
            "value": 1000000,
            "unit": "events"
          }
        },
        "features_included": [
          "1M monthly events",
          "Up to 5 saved reports",
          "10K monthly session replays",
          "Core product analytics"
        ],
        "features_missing": [
          "Unlimited reports",
          "Cohorts",
          "Behavioral analytics",
          "Templates",
          "Higher session replay quota",
          "Advanced analytics",
          "Data governance",
          "24/7 support",
          "Dedicated account manager"
        ],
        "is_free": true,
        "has_free_trial": false,
        "contact_sales": false,
        "source_url": "https://mixpanel.com/pricing",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "Free forever. Eligible early-stage companies (founded under 5 years, $8M or less in funding) can apply for the Startup Plan to get the first year of paid Mixpanel free."
      },
      {
        "name": "Growth",
        "slug": "growth",
        "tagline": "Pay-as-you-go, starts free",
        "prices": [
          {
            "cycle": "usage-based",
            "price": {
              "amount_cents": 28,
              "currency": "USD"
            },
            "per_unit": "1,000 events",
            "notes": "First 1M events/mo free; then $0.28 per 1K events. Up to 20M events at entry tier."
          }
        ],
        "anchor_monthly_usd_cents": 0,
        "limits": {
          "api_calls_per_month": {
            "kind": "number",
            "value": 20000000,
            "unit": "events (entry tier ceiling; scales above)"
          }
        },
        "features_included": [
          "First 1M events/mo free",
          "Unlimited saved reports",
          "20K monthly session replays",
          "Cohorts",
          "Behavioral analytics",
          "Templates"
        ],
        "features_missing": [
          "Unlimited monthly events",
          "Advanced analytics",
          "Data governance",
          "Enterprise security",
          "24/7 support",
          "Dedicated account manager",
          "Professional services"
        ],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": false,
        "source_url": "https://mixpanel.com/pricing",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "Usage-based: $0.28 per 1K events after the first 1M free events each month. Eligible startups (founded under 5 years, $8M or less in funding) can apply for the Startup Plan and get the first year free."
      },
      {
        "name": "Enterprise",
        "slug": "enterprise",
        "tagline": "Custom contract, unlimited events",
        "prices": [
          {
            "cycle": "custom"
          }
        ],
        "anchor_monthly_usd_cents": null,
        "limits": {
          "api_calls_per_month": {
            "kind": "unlimited"
          }
        },
        "features_included": [
          "Unlimited monthly events",
          "Advanced analytics",
          "Data governance",
          "Enterprise security",
          "24/7 support",
          "Dedicated account manager",
          "Professional services"
        ],
        "features_missing": [],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": true,
        "source_url": "https://mixpanel.com/pricing",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "Custom pricing via sales. Includes the full feature surface plus dedicated support and professional services."
      }
    ],
    "free_plan_available": true,
    "free_trial_days": null,
    "starting_price_usd_cents": 0,
    "has_custom_enterprise": true,
    "alternatives": [
      "posthog"
    ],
    "pros": [
      "Mature product-analytics UI with event-based segmentation, funnels, and retention curves",
      "Generous Free tier covering 1M monthly events forever",
      "Session replay included on paid plans (20K monthly replays on Growth)",
      "Transparent per-event pricing at $0.28 per 1K events on Growth",
      "Startup Plan benefits qualifying early-stage companies with the first year free"
    ],
    "cons": [
      "Per-event pricing can spike with viral traffic or wasteful instrumentation",
      "UI is overwhelming for non-technical users",
      "Less integrated than PostHog (separate vendors needed for replay and feature flags at depth)",
      "Enterprise pricing is opaque and requires contacting sales"
    ],
    "best_for": [
      "SaaS product teams shipping behavior-triggered features",
      "Growth teams running funnel and retention analyses",
      "Mid-market companies past PostHog's free comfort zone"
    ],
    "not_for": [
      "Marketing-only teams (use GA4)",
      "Cost-conscious early startups (PostHog free tier is bigger)",
      "Buyers who want analytics, flags, and replay in one bill (use PostHog)"
    ],
    "last_verified": "2026-04-30T21:00:00.000Z",
    "scraper_status": "manual-only"
  }
}