{
  "$schema": "https://tiergauge.com/api/tools.schema.json",
  "feed_version": "1",
  "generated_at": "2026-05-01T03:49:43.066Z",
  "site": "https://tiergauge.com",
  "license": "CC BY 4.0 with attribution to TierGauge.",
  "tool": {
    "slug": "mailgun",
    "name": "Mailgun",
    "vendor": "Sinch",
    "homepage_url": "https://www.mailgun.com",
    "pricing_url": "https://www.mailgun.com/pricing/",
    "tagline": "Developer-grade transactional email API and SMTP relay with deliverability tooling.",
    "description": "Mailgun is a transactional email API and SMTP service positioned for developers shipping receipts, password resets, notifications, and other system mail. Distinct from marketing ESPs in this spine, Mailgun ships an API-first product with volume-based overage pricing, dedicated IPs, log retention, inbound routing, and deliverability tools (warmup, monitoring, send-time optimization). Owned by Sinch since 2021. Five tiers ranging from a free hobby plan capped at 100 emails/day up to custom Enterprise contracting.",
    "primary_category": "transactional-email",
    "secondary_categories": [
      "deliverability"
    ],
    "plans": [
      {
        "name": "Free",
        "slug": "free",
        "tagline": "Hobby tier capped at 100 emails per day",
        "prices": [
          {
            "cycle": "free"
          }
        ],
        "anchor_monthly_usd_cents": 0,
        "limits": {
          "emails_per_month": {
            "kind": "number",
            "value": 3000,
            "unit": "emails (100/day cap, 30-day conversion)"
          },
          "api_calls_per_month": {
            "kind": "number",
            "value": 2,
            "unit": "API keys"
          },
          "domains": {
            "kind": "number",
            "value": 1
          }
        },
        "features_included": [
          "100 emails per day hard cap",
          "1 custom domain",
          "1 day log retention",
          "2 API keys",
          "Ticket support"
        ],
        "features_missing": [
          "High-volume sends",
          "Email template builder",
          "Inbound routing",
          "SAML SSO",
          "Dedicated IP",
          "Phone and chat support"
        ],
        "is_free": true,
        "has_free_trial": false,
        "contact_sales": false,
        "source_url": "https://www.mailgun.com/pricing/",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "Daily cap (100/day) converted to a monthly figure of 3,000 for cross-tool comparability. The actual limit is enforced per day, not per month."
      },
      {
        "name": "Basic",
        "slug": "basic",
        "tagline": "Entry paid tier with 10,000 emails/month included",
        "prices": [
          {
            "cycle": "monthly",
            "price": {
              "amount_cents": 1500,
              "currency": "USD"
            },
            "notes": "Overage $1.80 per 1,000 emails"
          }
        ],
        "anchor_monthly_usd_cents": 1500,
        "limits": {
          "emails_per_month": {
            "kind": "number",
            "value": 10000
          },
          "domains": {
            "kind": "number",
            "value": 1
          }
        },
        "features_included": [
          "10,000 emails/month included",
          "$1.80 per 1,000 overage",
          "1 custom domain",
          "5 inbound routes",
          "Email analytics and reporting",
          "Ticket support"
        ],
        "features_missing": [
          "Email template builder",
          "1,000 custom domains",
          "Full inbound routing",
          "SAML SSO",
          "Dedicated IP",
          "Send-time optimization"
        ],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": false,
        "source_url": "https://www.mailgun.com/pricing/",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual"
      },
      {
        "name": "Foundation",
        "slug": "foundation",
        "tagline": "50,000 emails/month with template builder and full inbound routing",
        "prices": [
          {
            "cycle": "monthly",
            "price": {
              "amount_cents": 3500,
              "currency": "USD"
            },
            "notes": "1-month free trial; overage $1.30 per 1,000 emails"
          }
        ],
        "anchor_monthly_usd_cents": 3500,
        "limits": {
          "emails_per_month": {
            "kind": "number",
            "value": 50000
          },
          "domains": {
            "kind": "number",
            "value": 1000
          }
        },
        "features_included": [
          "50,000 emails/month included",
          "$1.30 per 1,000 overage",
          "1,000 custom domains",
          "Email template builder",
          "5 days log retention",
          "Full inbound routing",
          "Email analytics and reporting"
        ],
        "features_missing": [
          "SAML SSO",
          "Dedicated IP included",
          "Live phone and chat support",
          "30 days log retention",
          "Send-time optimization"
        ],
        "is_free": false,
        "has_free_trial": true,
        "contact_sales": false,
        "source_url": "https://www.mailgun.com/pricing/",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "Includes a 1-month free trial."
      },
      {
        "name": "Scale",
        "slug": "scale",
        "tagline": "100,000 emails/month with SAML SSO, dedicated IP, and live support",
        "prices": [
          {
            "cycle": "monthly",
            "price": {
              "amount_cents": 9000,
              "currency": "USD"
            },
            "notes": "1-month free trial; overage $1.10 per 1,000 emails"
          }
        ],
        "anchor_monthly_usd_cents": 9000,
        "limits": {
          "emails_per_month": {
            "kind": "number",
            "value": 100000
          },
          "domains": {
            "kind": "number",
            "value": 1000
          }
        },
        "features_included": [
          "100,000 emails/month included",
          "$1.10 per 1,000 overage",
          "SAML SSO",
          "1 dedicated IP included",
          "Live phone and chat support",
          "30 days log retention",
          "Send-time optimization",
          "Email template builder",
          "Full inbound routing"
        ],
        "features_missing": [
          "High-volume Enterprise pricing",
          "Custom contracting and SLAs",
          "Multiple dedicated IPs at negotiated rates"
        ],
        "is_free": false,
        "has_free_trial": true,
        "contact_sales": false,
        "source_url": "https://www.mailgun.com/pricing/",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "Includes a 1-month free trial."
      },
      {
        "name": "Enterprise",
        "slug": "enterprise",
        "tagline": "Custom contracting for high-volume senders",
        "prices": [
          {
            "cycle": "custom"
          }
        ],
        "anchor_monthly_usd_cents": null,
        "limits": {
          "emails_per_month": {
            "kind": "custom"
          },
          "domains": {
            "kind": "custom"
          }
        },
        "features_included": [
          "High-volume send capacity",
          "Custom contracting and SLAs",
          "Multiple dedicated IPs",
          "Priority support",
          "Custom log retention",
          "Account management"
        ],
        "features_missing": [],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": true,
        "source_url": "https://www.mailgun.com/pricing/",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual"
      }
    ],
    "free_plan_available": true,
    "free_trial_days": 30,
    "starting_price_usd_cents": 0,
    "has_custom_enterprise": true,
    "alternatives": [
      "mailerlite"
    ],
    "pros": [
      "Real transactional API; most competitors in this spine are marketing-first, not API-first",
      "Send-time optimization on Scale tier improves engagement without app-side logic",
      "Volume-based overage pricing is transparent and predictable ($1.80, $1.30, $1.10 per 1,000)",
      "Deliverability tooling is core to the product: IP warmup, dedicated IPs, monitoring",
      "SAML SSO available on the Scale plan without a custom Enterprise contract"
    ],
    "cons": [
      "Price ramps fast above 100,000/month; high-volume senders quickly land in custom Enterprise pricing",
      "UI feels dated relative to modern marketing ESPs",
      "No built-in template editor on the Basic tier; you ship raw HTML or upgrade",
      "Pure transactional positioning means little overlap with marketing campaign workflows"
    ],
    "best_for": [
      "Developers integrating receipts, notifications, and password-reset emails",
      "Teams already on a marketing ESP that need a separate transactional channel",
      "High-volume B2B applications with strict deliverability requirements"
    ],
    "not_for": [
      "Marketing teams seeking campaign tooling (use Mailchimp or Kit)",
      "Creators sending newsletters (use Kit or beehiiv)",
      "Free-tier hobbyists with low total volume but spiky daily-cap-bumping use cases"
    ],
    "last_verified": "2026-04-30T21:00:00.000Z",
    "scraper_status": "manual-only"
  }
}