{
  "$schema": "https://tiergauge.com/api/tools.schema.json",
  "feed_version": "1",
  "generated_at": "2026-05-01T03:49:43.066Z",
  "site": "https://tiergauge.com",
  "license": "CC BY 4.0 with attribution to TierGauge.",
  "tool": {
    "slug": "mailerlite",
    "name": "MailerLite",
    "vendor": "MailerLite",
    "homepage_url": "https://www.mailerlite.com",
    "pricing_url": "https://www.mailerlite.com/pricing",
    "tagline": "Email marketing with a generous free tier and clean editor.",
    "description": "MailerLite is a long-running ESP positioned as the friendly, affordable alternative to Mailchimp. Strong drag-and-drop editor, automation builder, and built-in landing page and website builders. Generous free tier (500 subscribers, 12,000 sends/month) and tier-priced paid plans starting at $10/month. The product is intentionally simpler than ActiveCampaign or Klaviyo, which is the point for many users.",
    "primary_category": "email-marketing",
    "secondary_categories": [
      "marketing-automation",
      "landing-pages"
    ],
    "plans": [
      {
        "name": "Free",
        "slug": "free",
        "tagline": "Up to 500 subscribers, 12,000 sends/month",
        "prices": [
          {
            "cycle": "free"
          }
        ],
        "anchor_monthly_usd_cents": 0,
        "limits": {
          "contacts": {
            "kind": "number",
            "value": 500,
            "unit": "subscribers"
          },
          "emails_per_month": {
            "kind": "number",
            "value": 12000,
            "unit": "sends"
          },
          "seats": {
            "kind": "number",
            "value": 1
          },
          "domains": {
            "kind": "number",
            "value": 1,
            "unit": "website"
          }
        },
        "features_included": [
          "Drag and drop editor",
          "Automation builder",
          "1 digital product or booking",
          "1 website",
          "10 landing pages",
          "Signup forms and pop-ups",
          "Comparative reporting"
        ],
        "features_missing": [
          "Multiple users",
          "Unlimited sends",
          "Dynamic email content",
          "Multivariate testing",
          "Custom HTML editor"
        ],
        "is_free": true,
        "has_free_trial": true,
        "contact_sales": false,
        "source_url": "https://www.mailerlite.com/pricing",
        "captured_at": "2026-04-30T20:30:00.000Z",
        "capture_method": "manual",
        "notes": "Includes a 14-day premium feature trial without credit card."
      },
      {
        "name": "Growing Business",
        "slug": "growing-business",
        "tagline": "Most popular paid tier, starts at 500 subscribers",
        "prices": [
          {
            "cycle": "monthly",
            "price": {
              "amount_cents": 1000,
              "currency": "USD"
            },
            "per_unit": "500 subscribers",
            "notes": "Anchor price at smallest paid tier. Scales with subscriber count."
          }
        ],
        "anchor_monthly_usd_cents": 1000,
        "limits": {
          "contacts": {
            "kind": "number",
            "value": 500,
            "unit": "subscribers (anchor; scales up)"
          },
          "emails_per_month": {
            "kind": "unlimited"
          },
          "seats": {
            "kind": "number",
            "value": 3
          },
          "domains": {
            "kind": "unlimited"
          }
        },
        "features_included": [
          "Unlimited templates",
          "Unlimited websites and blogs",
          "Dynamic email content",
          "Up to 3 digital products or bookings",
          "Campaign auto-resend",
          "Multivariate testing",
          "Unlimited landing pages",
          "Unsubscribe page builder"
        ],
        "features_missing": [
          "Smart sending",
          "Unlimited user seats",
          "AI writing assistant",
          "Custom HTML editor",
          "Enhanced automations with multi-trigger"
        ],
        "is_free": false,
        "has_free_trial": true,
        "contact_sales": false,
        "source_url": "https://www.mailerlite.com/pricing",
        "captured_at": "2026-04-30T20:30:00.000Z",
        "capture_method": "manual",
        "notes": "Annual billing saves about 10% on this plan."
      },
      {
        "name": "Advanced",
        "slug": "advanced",
        "tagline": "Power features for active senders",
        "prices": [
          {
            "cycle": "monthly",
            "price": {
              "amount_cents": 2000,
              "currency": "USD"
            },
            "per_unit": "500 subscribers",
            "notes": "Anchor price at smallest paid tier. Scales with subscriber count."
          }
        ],
        "anchor_monthly_usd_cents": 2000,
        "limits": {
          "contacts": {
            "kind": "number",
            "value": 500,
            "unit": "subscribers (anchor; scales up)"
          },
          "emails_per_month": {
            "kind": "unlimited"
          },
          "seats": {
            "kind": "unlimited"
          }
        },
        "features_included": [
          "Everything in Growing Business",
          "Smart sending",
          "Facebook integration",
          "Unlimited digital products or bookings",
          "Custom HTML editor",
          "Promotion pop-ups",
          "Enhanced automations with multi-trigger",
          "Preference center",
          "AI writing assistant",
          "Partner discounts"
        ],
        "features_missing": [],
        "is_free": false,
        "has_free_trial": true,
        "contact_sales": false,
        "source_url": "https://www.mailerlite.com/pricing",
        "captured_at": "2026-04-30T20:30:00.000Z",
        "capture_method": "manual",
        "notes": "Annual billing saves about 10% on this plan."
      },
      {
        "name": "Enterprise",
        "slug": "enterprise",
        "tagline": "100,000+ subscribers, custom contracting",
        "prices": [
          {
            "cycle": "custom"
          }
        ],
        "anchor_monthly_usd_cents": null,
        "limits": {
          "contacts": {
            "kind": "custom"
          },
          "seats": {
            "kind": "unlimited"
          }
        },
        "features_included": [
          "Dedicated success manager",
          "Dedicated IP and deliverability consultation",
          "Onboarding and training",
          "Account audit services"
        ],
        "features_missing": [],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": true,
        "source_url": "https://www.mailerlite.com/pricing",
        "captured_at": "2026-04-30T20:30:00.000Z",
        "capture_method": "manual"
      }
    ],
    "free_plan_available": true,
    "free_trial_days": 14,
    "starting_price_usd_cents": 0,
    "has_custom_enterprise": true,
    "alternatives": [
      "kit",
      "mailchimp",
      "brevo",
      "activecampaign",
      "beehiiv",
      "buttondown"
    ],
    "pros": [
      "Free plan is genuinely usable: 500 subscribers and 12,000 sends/month",
      "Drag-and-drop editor is one of the cleaner ones in this category",
      "Bundled website and landing-page builder save you a separate tool for many use cases",
      "10% annual discount is honest (not the 50% off bait-and-switch competitors run)",
      "30% nonprofit discount is straightforward and easy to claim"
    ],
    "cons": [
      "Pricing scales by subscriber count, so the headline $10 figure climbs fast as your list grows",
      "Approval process for the free plan can be slow (manual content review for new accounts)",
      "Reporting is functional but thinner than Klaviyo or HubSpot",
      "API is fine but less powerful than Brevo's or ActiveCampaign's"
    ],
    "best_for": [
      "Solo creators and small businesses replacing Mailchimp",
      "Teams that want one tool for emails, landing pages, and a small website",
      "Nonprofits (30% discount on paid plans)"
    ],
    "not_for": [
      "B2B teams needing deep CRM and pipeline workflows (use HubSpot or ActiveCampaign)",
      "Operators wanting native ad network or paid subscriptions (use beehiiv)",
      "API-first transactional senders (use Postmark or Resend)"
    ],
    "affiliate_program": {
      "name": "MailerLite Partner Program",
      "network": "tapfiliate",
      "commission_type": "recurring",
      "commission_amount": "Up to 30% recurring on referred customers",
      "cookie_window_days": 90,
      "application_url": "https://www.mailerlite.com/affiliate",
      "joined": false
    },
    "last_verified": "2026-04-30T20:30:00.000Z",
    "scraper_status": "manual-only"
  }
}