{
  "$schema": "https://tiergauge.com/api/tools.schema.json",
  "feed_version": "1",
  "generated_at": "2026-05-01T03:49:43.066Z",
  "site": "https://tiergauge.com",
  "license": "CC BY 4.0 with attribution to TierGauge.",
  "tool": {
    "slug": "mailchimp",
    "name": "Mailchimp",
    "vendor": "Intuit Mailchimp",
    "homepage_url": "https://mailchimp.com",
    "pricing_url": "https://mailchimp.com/pricing/marketing/",
    "tagline": "The default email marketing platform for small businesses.",
    "description": "Mailchimp is the most-recognized email marketing platform on the planet, owned by Intuit since 2021. Tier-priced by contact count with a tight free plan, a competitive Standard tier, and a Premium tier that jumps to $350/month for predictive segmentation and phone support. The product covers email, automations, A/B testing, landing pages, and a basic CRM. Many users outgrow it once their list scales because per-contact pricing climbs faster than ConvertKit/Kit or beehiiv at equivalent volumes.",
    "primary_category": "email-marketing",
    "secondary_categories": [
      "marketing-automation",
      "landing-pages",
      "form-builder"
    ],
    "plans": [
      {
        "name": "Free",
        "slug": "free",
        "tagline": "Up to 250 contacts, 500 sends/month",
        "prices": [
          {
            "cycle": "free"
          }
        ],
        "anchor_monthly_usd_cents": 0,
        "limits": {
          "contacts": {
            "kind": "number",
            "value": 250,
            "unit": "contacts"
          },
          "emails_per_month": {
            "kind": "number",
            "value": 500,
            "unit": "sends (or 250/day)"
          },
          "seats": {
            "kind": "number",
            "value": 1
          },
          "campaigns": {
            "kind": "number",
            "value": 1,
            "unit": "audience"
          }
        },
        "features_included": [
          "Basic email campaigns",
          "Popup forms",
          "Limited template library",
          "Mailchimp branding shown in emails"
        ],
        "features_missing": [
          "Marketing automation",
          "A/B testing",
          "Multiple audiences",
          "Phone or chat support after first 30 days"
        ],
        "is_free": true,
        "has_free_trial": false,
        "contact_sales": false,
        "source_url": "https://mailchimp.com/pricing/marketing/",
        "captured_at": "2026-04-30T20:35:00.000Z",
        "capture_method": "manual",
        "notes": "Email support is included only for the first 30 days; after that, free users are self-serve."
      },
      {
        "name": "Essentials",
        "slug": "essentials",
        "tagline": "Entry paid tier with A/B testing",
        "prices": [
          {
            "cycle": "monthly",
            "price": {
              "amount_cents": 1300,
              "currency": "USD"
            },
            "per_unit": "500 contacts"
          }
        ],
        "anchor_monthly_usd_cents": 1300,
        "limits": {
          "contacts": {
            "kind": "number",
            "value": 500,
            "unit": "contacts (anchor; scales up)"
          },
          "emails_per_month": {
            "kind": "number",
            "value": 5000,
            "unit": "sends (10x contacts)"
          },
          "seats": {
            "kind": "number",
            "value": 3
          },
          "automations": {
            "kind": "number",
            "value": 4,
            "unit": "flow steps"
          },
          "campaigns": {
            "kind": "number",
            "value": 3,
            "unit": "audiences"
          }
        },
        "features_included": [
          "Email scheduling",
          "Popup forms",
          "A/B testing",
          "Up to 4-step automation flows",
          "Comparative reporting",
          "Custom branding"
        ],
        "features_missing": [
          "Multi-step automations beyond 4 steps",
          "Multivariate testing",
          "Predictive segmentation",
          "Custom reports",
          "Phone support"
        ],
        "is_free": false,
        "has_free_trial": true,
        "contact_sales": false,
        "source_url": "https://mailchimp.com/pricing/marketing/",
        "captured_at": "2026-04-30T20:35:00.000Z",
        "capture_method": "manual",
        "notes": "14-day free trial. Annual billing offers a discount; 15% off when paid annually at 10,000+ contacts."
      },
      {
        "name": "Standard",
        "slug": "standard",
        "tagline": "Most popular paid tier",
        "prices": [
          {
            "cycle": "monthly",
            "price": {
              "amount_cents": 2000,
              "currency": "USD"
            },
            "per_unit": "500 contacts"
          }
        ],
        "anchor_monthly_usd_cents": 2000,
        "limits": {
          "contacts": {
            "kind": "number",
            "value": 500,
            "unit": "contacts (anchor; scales up)"
          },
          "emails_per_month": {
            "kind": "number",
            "value": 6000,
            "unit": "sends (12x contacts)"
          },
          "seats": {
            "kind": "number",
            "value": 5
          },
          "automations": {
            "kind": "number",
            "value": 200,
            "unit": "flows"
          },
          "campaigns": {
            "kind": "number",
            "value": 5,
            "unit": "audiences"
          }
        },
        "features_included": [
          "Up to 200 customer-journey automation flows",
          "A/B testing",
          "Dynamic content",
          "Custom-coded reports",
          "Behavioral targeting",
          "Send-time optimization"
        ],
        "features_missing": [
          "Multivariate testing",
          "Predictive segmentation",
          "Phone support",
          "Dedicated onboarding"
        ],
        "is_free": false,
        "has_free_trial": true,
        "contact_sales": false,
        "source_url": "https://mailchimp.com/pricing/marketing/",
        "captured_at": "2026-04-30T20:35:00.000Z",
        "capture_method": "manual",
        "notes": "14-day free trial, no credit card. 15% off paid annually at 10,000+ contacts."
      },
      {
        "name": "Premium",
        "slug": "premium",
        "tagline": "For high-volume senders and bigger teams",
        "prices": [
          {
            "cycle": "monthly",
            "price": {
              "amount_cents": 35000,
              "currency": "USD"
            },
            "per_unit": "500 contacts (anchor)"
          }
        ],
        "anchor_monthly_usd_cents": 35000,
        "limits": {
          "contacts": {
            "kind": "number",
            "value": 10000,
            "unit": "contacts minimum"
          },
          "emails_per_month": {
            "kind": "number",
            "value": 150000,
            "unit": "sends (15x contacts)"
          },
          "seats": {
            "kind": "unlimited"
          },
          "automations": {
            "kind": "number",
            "value": 200,
            "unit": "flows"
          },
          "campaigns": {
            "kind": "unlimited"
          }
        },
        "features_included": [
          "Predictive segmentation",
          "Multivariate testing",
          "Phone and priority support",
          "Up to 200 automation flows",
          "Unlimited seats and audiences",
          "5 user roles",
          "Dedicated onboarding specialist"
        ],
        "features_missing": [],
        "is_free": false,
        "has_free_trial": true,
        "contact_sales": false,
        "source_url": "https://mailchimp.com/pricing/marketing/",
        "captured_at": "2026-04-30T20:35:00.000Z",
        "capture_method": "manual",
        "notes": "1-month trial for qualified customers. 20% off when billed annually."
      }
    ],
    "free_plan_available": true,
    "free_trial_days": 14,
    "starting_price_usd_cents": 0,
    "has_custom_enterprise": false,
    "alternatives": [
      "kit",
      "mailerlite",
      "brevo",
      "activecampaign",
      "beehiiv",
      "constant-contact",
      "klaviyo"
    ],
    "pros": [
      "Most polished onboarding in the email marketing category",
      "Largest integration ecosystem; nearly every CMS, ecommerce platform, and CRM has a Mailchimp connector",
      "Free plan exists, even if the limits are tight",
      "Customer journey builder is genuinely solid on Standard and above"
    ],
    "cons": [
      "Per-contact pricing climbs faster than Kit, beehiiv, or MailerLite at the same list size; you pay for every duplicate or unsubscribed contact",
      "Premium tier jumps to $350/month, with no middle option between Standard and Premium",
      "Free plan email support drops off after 30 days, which surprises new users",
      "Owned by Intuit since 2021; deliverability and product velocity have both received mixed feedback since the acquisition"
    ],
    "best_for": [
      "Small businesses that want one tool with a real onboarding flow and a huge integration list",
      "Teams already living in Intuit (QuickBooks) products",
      "Operators who want a brand-name vendor for stakeholder approval"
    ],
    "not_for": [
      "Creators with growing newsletters; the per-contact tax compounds (Kit, beehiiv, or MailerLite tend to be cheaper at 10k+ subscribers)",
      "B2B sales teams; the CRM is light versus HubSpot or ActiveCampaign",
      "Teams needing predictive AI on a budget; you have to jump to the $350 Premium plan"
    ],
    "affiliate_program": {
      "name": "Mailchimp Partner Program",
      "network": "direct",
      "commission_type": "none",
      "commission_amount": "Mailchimp runs an Experts directory (paid placement) rather than an affiliate program",
      "joined": false
    },
    "last_verified": "2026-04-30T20:35:00.000Z",
    "scraper_status": "manual-only"
  }
}