{
  "$schema_note": "Cost-comparison slice. For the full Tool schema use /api/categories/{slug}.json or /api/tools/{slug}.json.",
  "feed_version": "1",
  "generated_at": "2026-05-06T07:24:52.473Z",
  "site": "https://tiergauge.com",
  "license": "CC BY 4.0 with attribution to TierGauge.",
  "category": {
    "slug": "email-marketing",
    "display": "Email marketing",
    "description": "Bulk email, list management, broadcast campaigns."
  },
  "count": 11,
  "page_url": "https://tiergauge.com/pricing/email-marketing/",
  "tools": [
    {
      "slug": "beehiiv",
      "name": "beehiiv",
      "primary_category": "email-marketing",
      "match": "primary",
      "starting_price_usd_cents": 0,
      "free_plan_available": true,
      "last_verified": "2026-04-30T20:30:00.000Z",
      "plans": {
        "free": {
          "name": "Launch",
          "slug": "launch",
          "is_free": true,
          "monthly_usd_cents": 0,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 2500,
              "unit": "subscribers"
            },
            "emails_per_month": {
              "kind": "unlimited"
            }
          },
          "source_url": "https://www.beehiiv.com/pricing",
          "captured_at": "2026-04-30T20:30:00.000Z"
        },
        "entry_paid": {
          "name": "Scale",
          "slug": "scale",
          "is_free": false,
          "monthly_usd_cents": 4300,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 100000,
              "unit": "subscribers"
            },
            "emails_per_month": {
              "kind": "unlimited"
            }
          },
          "source_url": "https://www.beehiiv.com/pricing",
          "captured_at": "2026-04-30T20:30:00.000Z"
        },
        "mid_tier": {
          "name": "Max",
          "slug": "max",
          "is_free": false,
          "monthly_usd_cents": 9600,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 100000,
              "unit": "subscribers"
            },
            "emails_per_month": {
              "kind": "unlimited"
            }
          },
          "source_url": "https://www.beehiiv.com/pricing",
          "captured_at": "2026-04-30T20:30:00.000Z"
        }
      },
      "page_url": "https://tiergauge.com/tools/beehiiv/"
    },
    {
      "slug": "buttondown",
      "name": "Buttondown",
      "primary_category": "email-marketing",
      "match": "primary",
      "starting_price_usd_cents": 0,
      "free_plan_available": true,
      "last_verified": "2026-04-30T21:00:00.000Z",
      "plans": {
        "free": {
          "name": "Free",
          "slug": "free",
          "is_free": true,
          "monthly_usd_cents": 0,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 100,
              "unit": "subscribers"
            },
            "emails_per_month": null
          },
          "source_url": "https://buttondown.com/pricing",
          "captured_at": "2026-04-30T21:00:00.000Z"
        },
        "entry_paid": {
          "name": "$9 add-ons",
          "slug": "addons-9",
          "is_free": false,
          "monthly_usd_cents": 900,
          "limits": {
            "contacts": {
              "kind": "custom"
            },
            "emails_per_month": null
          },
          "source_url": "https://buttondown.com/pricing",
          "captured_at": "2026-04-30T21:00:00.000Z"
        },
        "mid_tier": {
          "name": "$29 add-ons",
          "slug": "addons-29",
          "is_free": false,
          "monthly_usd_cents": 2900,
          "limits": {
            "contacts": {
              "kind": "custom"
            },
            "emails_per_month": null
          },
          "source_url": "https://buttondown.com/pricing",
          "captured_at": "2026-04-30T21:00:00.000Z"
        }
      },
      "page_url": "https://tiergauge.com/tools/buttondown/"
    },
    {
      "slug": "flodesk",
      "name": "Flodesk",
      "primary_category": "email-marketing",
      "match": "primary",
      "starting_price_usd_cents": 0,
      "free_plan_available": true,
      "last_verified": "2026-04-30T21:00:00.000Z",
      "plans": {
        "free": {
          "name": "Free",
          "slug": "free",
          "is_free": true,
          "monthly_usd_cents": 0,
          "limits": {
            "contacts": {
              "kind": "unlimited"
            },
            "emails_per_month": null
          },
          "source_url": "https://flodesk.com/pricing",
          "captured_at": "2026-04-30T21:00:00.000Z"
        },
        "entry_paid": {
          "name": "Lite",
          "slug": "lite",
          "is_free": false,
          "monthly_usd_cents": 2500,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 25000,
              "unit": "subscribers"
            },
            "emails_per_month": null
          },
          "source_url": "https://flodesk.com/pricing",
          "captured_at": "2026-04-30T21:00:00.000Z"
        },
        "mid_tier": {
          "name": "Pro",
          "slug": "pro",
          "is_free": false,
          "monthly_usd_cents": 2800,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 255000,
              "unit": "subscribers (anchor; scales)"
            },
            "emails_per_month": null
          },
          "source_url": "https://flodesk.com/pricing",
          "captured_at": "2026-04-30T21:00:00.000Z"
        }
      },
      "page_url": "https://tiergauge.com/tools/flodesk/"
    },
    {
      "slug": "kit",
      "name": "Kit",
      "primary_category": "email-marketing",
      "match": "primary",
      "starting_price_usd_cents": 0,
      "free_plan_available": true,
      "last_verified": "2026-04-30T20:22:54.761Z",
      "plans": {
        "free": {
          "name": "Newsletter",
          "slug": "newsletter",
          "is_free": true,
          "monthly_usd_cents": 0,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 10000,
              "unit": "subscribers"
            },
            "emails_per_month": null
          },
          "source_url": "https://kit.com/pricing",
          "captured_at": "2026-04-30T20:22:54.739Z"
        },
        "entry_paid": {
          "name": "Creator",
          "slug": "creator",
          "is_free": false,
          "monthly_usd_cents": 3300,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 1000,
              "unit": "subscribers (anchor; scales up)"
            },
            "emails_per_month": null
          },
          "source_url": "https://kit.com/pricing",
          "captured_at": "2026-04-30T20:22:54.740Z"
        },
        "mid_tier": {
          "name": "Pro",
          "slug": "pro",
          "is_free": false,
          "monthly_usd_cents": 6600,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 1000,
              "unit": "subscribers (anchor; scales up)"
            },
            "emails_per_month": null
          },
          "source_url": "https://kit.com/pricing",
          "captured_at": "2026-04-30T20:22:54.740Z"
        }
      },
      "page_url": "https://tiergauge.com/tools/kit/"
    },
    {
      "slug": "mailchimp",
      "name": "Mailchimp",
      "primary_category": "email-marketing",
      "match": "primary",
      "starting_price_usd_cents": 0,
      "free_plan_available": true,
      "last_verified": "2026-04-30T20:35:00.000Z",
      "plans": {
        "free": {
          "name": "Free",
          "slug": "free",
          "is_free": true,
          "monthly_usd_cents": 0,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 250,
              "unit": "contacts"
            },
            "emails_per_month": {
              "kind": "number",
              "value": 500,
              "unit": "sends (or 250/day)"
            }
          },
          "source_url": "https://mailchimp.com/pricing/marketing/",
          "captured_at": "2026-04-30T20:35:00.000Z"
        },
        "entry_paid": {
          "name": "Essentials",
          "slug": "essentials",
          "is_free": false,
          "monthly_usd_cents": 1300,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 500,
              "unit": "contacts (anchor; scales up)"
            },
            "emails_per_month": {
              "kind": "number",
              "value": 5000,
              "unit": "sends (10x contacts)"
            }
          },
          "source_url": "https://mailchimp.com/pricing/marketing/",
          "captured_at": "2026-04-30T20:35:00.000Z"
        },
        "mid_tier": {
          "name": "Standard",
          "slug": "standard",
          "is_free": false,
          "monthly_usd_cents": 2000,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 500,
              "unit": "contacts (anchor; scales up)"
            },
            "emails_per_month": {
              "kind": "number",
              "value": 6000,
              "unit": "sends (12x contacts)"
            }
          },
          "source_url": "https://mailchimp.com/pricing/marketing/",
          "captured_at": "2026-04-30T20:35:00.000Z"
        }
      },
      "page_url": "https://tiergauge.com/tools/mailchimp/"
    },
    {
      "slug": "mailerlite",
      "name": "MailerLite",
      "primary_category": "email-marketing",
      "match": "primary",
      "starting_price_usd_cents": 0,
      "free_plan_available": true,
      "last_verified": "2026-04-30T20:30:00.000Z",
      "plans": {
        "free": {
          "name": "Free",
          "slug": "free",
          "is_free": true,
          "monthly_usd_cents": 0,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 500,
              "unit": "subscribers"
            },
            "emails_per_month": {
              "kind": "number",
              "value": 12000,
              "unit": "sends"
            }
          },
          "source_url": "https://www.mailerlite.com/pricing",
          "captured_at": "2026-04-30T20:30:00.000Z"
        },
        "entry_paid": {
          "name": "Growing Business",
          "slug": "growing-business",
          "is_free": false,
          "monthly_usd_cents": 1000,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 500,
              "unit": "subscribers (anchor; scales up)"
            },
            "emails_per_month": {
              "kind": "unlimited"
            }
          },
          "source_url": "https://www.mailerlite.com/pricing",
          "captured_at": "2026-04-30T20:30:00.000Z"
        },
        "mid_tier": {
          "name": "Advanced",
          "slug": "advanced",
          "is_free": false,
          "monthly_usd_cents": 2000,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 500,
              "unit": "subscribers (anchor; scales up)"
            },
            "emails_per_month": {
              "kind": "unlimited"
            }
          },
          "source_url": "https://www.mailerlite.com/pricing",
          "captured_at": "2026-04-30T20:30:00.000Z"
        }
      },
      "page_url": "https://tiergauge.com/tools/mailerlite/"
    },
    {
      "slug": "omnisend",
      "name": "Omnisend",
      "primary_category": "email-marketing",
      "match": "primary",
      "starting_price_usd_cents": 0,
      "free_plan_available": true,
      "last_verified": "2026-04-30T21:00:00.000Z",
      "plans": {
        "free": {
          "name": "Free",
          "slug": "free",
          "is_free": true,
          "monthly_usd_cents": 0,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 250,
              "unit": "contacts"
            },
            "emails_per_month": {
              "kind": "number",
              "value": 500,
              "unit": "sends"
            }
          },
          "source_url": "https://www.omnisend.com/pricing/",
          "captured_at": "2026-04-30T21:00:00.000Z"
        },
        "entry_paid": {
          "name": "Standard",
          "slug": "standard",
          "is_free": false,
          "monthly_usd_cents": 1600,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 500,
              "unit": "contacts"
            },
            "emails_per_month": {
              "kind": "number",
              "value": 6000,
              "unit": "sends"
            }
          },
          "source_url": "https://www.omnisend.com/pricing/",
          "captured_at": "2026-04-30T21:00:00.000Z"
        },
        "mid_tier": {
          "name": "Pro",
          "slug": "pro",
          "is_free": false,
          "monthly_usd_cents": 5900,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 2500,
              "unit": "contacts"
            },
            "emails_per_month": {
              "kind": "unlimited"
            }
          },
          "source_url": "https://www.omnisend.com/pricing/",
          "captured_at": "2026-04-30T21:00:00.000Z"
        }
      },
      "page_url": "https://tiergauge.com/tools/omnisend/"
    },
    {
      "slug": "substack",
      "name": "Substack",
      "primary_category": "email-marketing",
      "match": "primary",
      "starting_price_usd_cents": 0,
      "free_plan_available": true,
      "last_verified": "2026-04-30T20:35:00.000Z",
      "plans": {
        "free": {
          "name": "Standard",
          "slug": "standard",
          "is_free": true,
          "monthly_usd_cents": 0,
          "limits": {
            "contacts": {
              "kind": "unlimited"
            },
            "emails_per_month": {
              "kind": "unlimited"
            }
          },
          "source_url": "https://substack.com/going-paid",
          "captured_at": "2026-04-30T20:35:00.000Z"
        },
        "entry_paid": null,
        "mid_tier": null
      },
      "page_url": "https://tiergauge.com/tools/substack/"
    },
    {
      "slug": "ghost",
      "name": "Ghost",
      "primary_category": "content-marketing",
      "match": "secondary",
      "starting_price_usd_cents": 1800,
      "free_plan_available": false,
      "last_verified": "2026-04-30T21:00:00.000Z",
      "plans": {
        "free": null,
        "entry_paid": {
          "name": "Starter",
          "slug": "starter",
          "is_free": false,
          "monthly_usd_cents": 1800,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 1000,
              "unit": "members"
            },
            "emails_per_month": {
              "kind": "unlimited"
            }
          },
          "source_url": "https://ghost.org/pricing/",
          "captured_at": "2026-04-30T21:00:00.000Z"
        },
        "mid_tier": {
          "name": "Publisher",
          "slug": "publisher",
          "is_free": false,
          "monthly_usd_cents": 2900,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 1000,
              "unit": "members"
            },
            "emails_per_month": {
              "kind": "unlimited"
            }
          },
          "source_url": "https://ghost.org/pricing/",
          "captured_at": "2026-04-30T21:00:00.000Z"
        }
      },
      "page_url": "https://tiergauge.com/tools/ghost/"
    },
    {
      "slug": "drip",
      "name": "Drip",
      "primary_category": "email-marketing",
      "match": "primary",
      "starting_price_usd_cents": 3900,
      "free_plan_available": false,
      "last_verified": "2026-04-30T21:00:00.000Z",
      "plans": {
        "free": null,
        "entry_paid": {
          "name": "Standard",
          "slug": "standard",
          "is_free": false,
          "monthly_usd_cents": 3900,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 2500,
              "unit": "contacts (entry tier; scales)"
            },
            "emails_per_month": null
          },
          "source_url": "https://www.drip.com/pricing",
          "captured_at": "2026-04-30T21:00:00.000Z"
        },
        "mid_tier": null
      },
      "page_url": "https://tiergauge.com/tools/drip/"
    },
    {
      "slug": "customer-io",
      "name": "Customer.io",
      "primary_category": "marketing-automation",
      "match": "secondary",
      "starting_price_usd_cents": 10000,
      "free_plan_available": false,
      "last_verified": "2026-04-30T21:00:00.000Z",
      "plans": {
        "free": null,
        "entry_paid": {
          "name": "Essentials",
          "slug": "essentials",
          "is_free": false,
          "monthly_usd_cents": 10000,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 5000,
              "unit": "profiles (people plus objects)"
            },
            "emails_per_month": {
              "kind": "number",
              "value": 1000000
            }
          },
          "source_url": "https://customer.io/pricing/",
          "captured_at": "2026-04-30T21:00:00.000Z"
        },
        "mid_tier": {
          "name": "Premium",
          "slug": "premium",
          "is_free": false,
          "monthly_usd_cents": 100000,
          "limits": {
            "contacts": {
              "kind": "custom"
            },
            "emails_per_month": {
              "kind": "custom"
            }
          },
          "source_url": "https://customer.io/pricing/",
          "captured_at": "2026-04-30T21:00:00.000Z"
        }
      },
      "page_url": "https://tiergauge.com/tools/customer-io/"
    }
  ]
}